Business Change Management

The World Health Organization declared the 2014 outbreak of Ebola in Africa an extraordinary event. Experts at the U.S. Centers for Disease Control and Prevention cite crisis communication as critical in stemming the outbreak. The Health Communication Capacity Collaborative's Health COMpass has made social and behavior change communication materials publicly available.

The World Health Organization declared the 2014 outbreak of Ebola in Africa an extraordinary event. Experts at the U.S. Centers for Disease Control and Prevention cite crisis communication as critical in stemming the outbreak. The Health Communication Capacity Collaborative's Health COMpass has made social and behavior change communication materials publicly available.

Serious play for serious business growth

Two years ago, as an Innovation Games expert, I participated as part of a team in the 2012 Meaningful Play Conference. We presented our experiences around the Budget Games activities we conducted for the City of San Jose. (2014 was the fourth year in a row that these activities were conducted in San Jose.)

"Healthcare Innovation: Trends from the Trenches" Webinar Series Offers Latest Techniques To Recruit & Engage Patients

NEW YORK, Oct. 15, 2014 /PRNewswire-iReach/ -- Reaching the right people at the right time with the right message is a key goal of online marketing, especially in the increasingly competitive marketplace of healthcare systems. This is just one of the many topics to be addressed in "How To Harness The Power of Online Marketing," the next webinar for Healthcare Innovation: Trends from the Trenches, the popular series launched last year by Simon Associates Management Consultants (SAMC). The webinar will start at noon, EDT on Friday, October 24. Click here to register.

Blue Ocean Strategy®: It works when you work it but not when you don’t

I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.

I recently attended HubSpot’s INBOUND 2014 Conference because it spoke directly to what we firmly believe at Simon Associates Management Consultants (SAMC): that inbound marketing is key to both our and our clients’ success.

While we are facing unprecedented changes today in our business environment, change—both personal and professional—is not something most people know how to do very well. Few of us are comfortable actually changing.

Do you know what patients really think of your healthcare organization? Do you care? What kind of experience did they have the last time they visited you? And how are they describing it all over the Internet to their friends?